Dialing For Dollars

After receiving the 2006 phone book the other day, I noticed that yet again lawyers have managed to corner the market in phone book cover advertising. I find it incredibly hard to believe that these advertising attorneys reap the financial benefits of an advertising campaign of that magnitude. (Let's face it, I'm sure thousands of covers couldn't come cheap.) Come on ... really ... out of all the times you have reached for a phone book in your life to look up a number, how many of those was to retain counsel? Wouldn't it be a better idea to publish emergency number such as police, fire, and EMS ... something everyone could access quickly? Hell, even bus schedules would be more informative and useful. But if nothing else, the phone company should at least take the profits generated from theses advertisement sales ... and buy a higher quality paper to construct these books so they don't fall apart and tear the second time you use them.